Welcome to the Library’s Online Learning Object Repository. Within this collection you will find materials for use by students, faculty, and staff at the University of Waterloo and within the broader academic community. Materials are created and updated by the University of Waterloo Library Instructional Design Team members and subject librarians and are meant to build information literacy, research, and professional skills for our learner community.
In this lesson you will learn about market research – what it is, and what you're looking for when you conduct it.
In this module, you will learn how to find demographic statistics to support your market research.
This module will introduce you to the difference between Everyday Research and Academic Research, and will provide guidance on where to find academic information.